Product Management Professional

Topics Covered:

• •What is Product Management?
• •Evolution of the Product Manager Role
• •PM vs. Project Manager vs. Product Owner
• •Traits and Skills of Successful Product Managers
• •Overview of Product Lifecycle

Practical Exercises:

Topics Covered:

• •Understanding the Market: TAM, SAM, SOM
• •Customer Discovery and Interview Techniques
• •Creating Personas and Empathy Maps
• •Competitive Analysis and SWOT
• •Problem Framing and Validation

Practical Exercises:

• ✓Create a customer persona and empathy map

Topics Covered:

• •Defining Product Vision and Mission
• •Aligning Product Strategy with Business Goals
• •Product-Market Fit
• •Product Positioning and Value Proposition
• •Strategy Tools: Lean Canvas, Opportunity Trees

Practical Exercises:

• ✓Develop a Lean Canvas for a product idea

Topics Covered:

• •Techniques for Generating Product Ideas
• •Design Thinking and Innovation
• •Feasibility, Viability, and Desirability Framework
• •Prioritizing Concepts using RICE, MoSCoW, Kano
• •Building Product Concepts and Prototypes

Practical Exercises:

• ✓Prioritize features using the RICE framework

Topics Covered:

• •Minimum Viable Product (MVP) Defined
• •Types of MVPs (Landing Page, Concierge, Wizard of Oz)
• •Running Experiments and A/B Testing
• •Customer Feedback Loops
• •Iteration vs. Pivot Decisions

Practical Exercises:

• ✓Design an MVP for a sample product

Topics Covered:

• •Agile Frameworks (Scrum, Kanban, SAFe)
• •Role of Product Manager in Agile Teams
• •Writing Effective User Stories and Epics
• •Grooming the Product Backlog
• •Managing Sprints, Stand-ups, and Retrospectives

Practical Exercises:

• ✓Write user stories for a product feature

Topics Covered:

• •Roadmap Types (Strategic, Release, Feature)
• •Communicating Product Roadmaps
• •Managing Scope, Timeline, and Trade-offs
• •Tools for Roadmapping (Aha!, Productboard, Trello)
• •Stakeholder Alignment and Buy-in

Practical Exercises:

• ✓Create a product roadmap for a sample product

Topics Covered:

• •Defining the GTM Plan
• •Pricing Models and Strategies
• •Marketing and Launch Planning
• •Sales Enablement and Product Training
• •Metrics for GTM Success

Practical Exercises:

• ✓Develop a GTM plan for a product launch

Topics Covered:

• •Key Product Metrics: DAU, MAU, CAC, CLV, NPS
• •Pirate Metrics (AARRR: Acquisition, Activation, Retention, Revenue, Referral)
• •Cohort Analysis and Funnel Tracking
• •Tools for Product Analytics (Mixpanel, Amplitude, Google Analytics)
• •Making Data-Informed Product Decisions

Practical Exercises:

• ✓Analyze a product funnel using sample data

Topics Covered:

• •Product Lifecycle Stages (Introduction, Growth, Maturity, Decline)
• •Feature Lifecycle and Sunsetting Products
• •Product Portfolio Management
• •Continuous Discovery and Improvement
• •Sustainability and Product Evolution

Practical Exercises:

• ✓Plan the lifecycle of a sample product feature

Topics Covered:

• •Influencing Without Authority
• •Working with Cross-Functional Teams
• •Stakeholder Mapping and Engagement
• •Running Effective Product Meetings
• •Conflict Resolution and Expectation Management

Practical Exercises:

• ✓Conduct a stakeholder mapping exercise

Topics Covered:

• •End-to-End Product Management Simulation
• •Industry Case Studies (Tech, Fintech, eCommerce, SaaS)
• •Group Pitch or Product Demo
• •Review & Feedback Session

Practical Exercises:

• ✓Present a product pitch with roadmap and GTM plan