Intermediate
Digital Marketing
3-4 Days
About This Course
Master online marketing strategies
Course Details
- • Duration: 3-4 Days
- • Mode:
- • Level: Intermediate
- • Prerequisites: No prior experience required
- • Certification:
Course Outline
Comprehensive training program
Introduction to Digital Marketing
Module - 0
Topics Covered:
- •What is digital marketing?
- •Traditional vs. digital channels
- •Digital marketing trends and landscape
- •The digital consumer and buying journey
- •Overview of key digital marketing channels
Practical Exercises:
Digital Marketing Strategy Development
Module - 1
Topics Covered:
- •Setting SMART marketing goals
- •Market segmentation and targeting
- •Creating buyer personas
- •Customer journey mapping
- •Developing an integrated marketing plan
Practical Exercises:
- ✓Create buyer personas and a customer journey map
Content Marketing Essentials
Module - 2
Topics Covered:
- •Role of content in digital marketing
- •Content types (blogs, videos, infographics, podcasts, etc.)
- •Content planning and calendar creation
- •Writing for the web and SEO
- •Tools: Canva, Grammarly, BuzzSumo, AI tools
Practical Exercises:
- ✓Develop a content calendar for a sample brand
Search Engine Optimization (SEO)
Module - 3
Topics Covered:
- •Introduction to SEO and how search engines work
- •Keyword research and on-page optimization
- •Technical SEO basics (site speed, mobile, etc.)
- •Link building and off-page SEO
- •Tools: Google Search Console, Ubersuggest, SEMrush
Practical Exercises:
- ✓Perform keyword research and optimize a sample webpage
Search Engine Marketing (SEM) and Paid Ads
Module - 4
Topics Covered:
- •Introduction to Google Ads (Search, Display, Video)
- •Keyword bidding and Quality Score
- •Ad creation and A/B testing
- •Remarketing campaigns
- •Budgeting and PPC strategy
- •Tools: Google Ads, Keyword Planner
Practical Exercises:
- ✓Set up a mock Google Ads campaign
Social Media Marketing
Module - 5
Topics Covered:
- •Choosing the right platform (Facebook, Instagram, X, LinkedIn, TikTok)
- •Content creation and scheduling
- •Social media advertising and promotions
- •Influencer and community marketing
- •Tools: Meta Business Suite, Hootsuite, Buffer
Practical Exercises:
- ✓Create and schedule a social media campaign
Email Marketing and Marketing Automation
Module - 6
Topics Covered:
- •Building and growing an email list
- •Designing responsive email campaigns
- •Personalization and segmentation
- •Email deliverability and metrics
- •Automation flows (welcome, re-engagement, cart recovery)
- •Tools: Mailchimp, ConvertKit, HubSpot
Practical Exercises:
- ✓Design a sample email automation flow
Web Analytics and Reporting
Module - 7
Topics Covered:
- •Importance of data in digital marketing
- •Setting up Google Analytics (GA4)
- •Tracking traffic, behavior, and conversions
- •Creating dashboards and reports
- •Measuring campaign ROI and KPIs
- •Tools: Google Analytics, Hotjar, Google Tag Manager
Practical Exercises:
- ✓Create a Google Analytics dashboard for a sample campaign
Online Reputation Management (ORM)
Module - 8
Topics Covered:
- •Monitoring brand mentions
- •Managing reviews and feedback
- •Responding to negative publicity
- •Tools: Google Alerts, Brand24, Trustpilot
Practical Exercises:
- ✓Develop a response strategy for negative reviews
Digital Marketing Funnel and Lead Generation
Module - 9
Topics Covered:
- •Awareness, Interest, Decision, Action (AIDA)
- •Lead magnets and landing pages
- •Conversion rate optimization (CRO)
- •Sales funnel examples and tools
- •CRM integration
- •Tools: ClickFunnels, Leadpages, HubSpot CRM
Practical Exercises:
- ✓Design a lead magnet and landing page
Mobile and Video Marketing
Module - 10
Topics Covered:
- •Importance of mobile-first strategies
- •SMS and WhatsApp marketing
- •Creating and promoting video content
- •YouTube marketing and monetization
- •Short-form video (TikTok, Reels) strategies
Practical Exercises:
- ✓Create a short-form video marketing plan
Capstone Project & Campaign Simulation
Module - 11
Topics Covered:
- •Develop a complete digital campaign plan
- •Select channels and objectives
- •Set up mock campaigns
- •Present group projects
- •Peer reviews and instructor feedback
Practical Exercises:
- ✓Present a full digital marketing campaign plan
What You Gain
Who Should Attend
Marketing Professionals
Entrepreneurs & Business Owners
Communication & Media Specialists
Brand & Social Media Managers
Students Transitioning to Digital Marketing
150,000
Duration:3-4 Days
Format:
Next Date:
Location:
Industry-recognized certification
Need Help?